On July 4th, 1994, Gordon Schroder opened the doors to Best Choice Auto in Alberta, Canada, marking the start of a new era in automotive repair and customer service. Gordon’s vision was simple: to provide high-quality repairs with a focus on honesty and customer satisfaction. His dedication paid off. Word of mouth spread quickly, and within just two years, the demand for our services grew to such an extent that we expanded—doubling in size to nine bays. We also earned the prestigious AMA Approved Auto Repair Facility designation, solidifying our reputation as one of the area’s most trusted auto repair shops. After 30 successful years of operation, Gordon was ready to retire and sell the business. During this time, Denzel had the privilege of meeting Gordon. The men formed a strong bond, and Gordon entrusted Denzel with the future of Best Choice Auto. Denzel is honored to carry Gordon’s legacy, continuing to build on the trust he established with our customers and maintaining his high standards.
At Best Choice Auto, we understand that today’s customers want more than just a quick fix. They want an experience built on trust and transparency. Our customers need to feel empowered by the faith we’ve earned, the trust we’ve built, and the honesty that defines our service. We approach every job with a commitment to clear communication, explaining what needs to be done, why it’s necessary, and how much it will cost upfront. Whether you’re coming in for routine maintenance or a major repair, we ensure you always know what work is being done and are never surprised by hidden charges. If additional work is needed, we’ll explain why and always allow you to prioritize repairs based on your needs and budget. One of the things that sets Best Choice Auto apart is our passionate, knowledgeable, and friendly team. We’ve created an environment where expertise thrives, and new ideas are embraced.
We recently welcomed a young apprentice into our team, allowing him to learn and grow within our shop. By fostering a culture of education and mentorship, we’re ensuring that the future of auto repair is in good hands. Our goal is to continue to bring on individuals who share our passion and drive and are eager to learn and deliver excellent service.
